Open AccessModerating Effect of Consumer Competency in Regards to the Influence of Interaction Style with Sales Man on Inappropriate Consumer Compliant Behaviors
Author(s) -
Youngae Lee,
Su-Ji Lim
Publication year - 2013
Publication title -
han'gug gajeong gwanli haghoeji/hanguk gajeong gwalli hakoeji
Language(s) - English
Resource type - Journals
eISSN - 2713-6523
pISSN - 1229-1331
DOI - 10.7466/jkhma.2013.31.5.185
Subject(s) - psychology , moderation , assertiveness , consumer behaviour , marital status , marketing , regression analysis , social psychology , business , sociology , population , demography , machine learning , computer science