Open AccessA study on differences by gender in influence of recognition, usage, convenience and preference on purchase intention for traditional Korean rice cake
Author(s) -
Mi Ock Lee
Publication year - 2015
Publication title -
journal of the korean data and information science society
Language(s) - English
Resource type - Journals
ISSN - 1598-9402
DOI - 10.7465/jkdi.2015.26.4.875
Subject(s) - preference , purchasing , likert scale , psychology , consumption (sociology) , advertising , marketing , mathematics , business , developmental psychology , sociology , statistics , social science