Open AccessSADNESS APPEAL AS A SOCIAL EMOTION IN ADVERTISING: SENTIMENT ANALYSIS ON THE ADS IN THE PANDEMIC PERIOD
Author(s) -
Cihan Becan
Publication year - 2021
Publication title -
turkish online journal of design, art and communication
Language(s) - English
Resource type - Journals
ISSN - 2146-5193
DOI - 10.7456/11104100/003
Subject(s) - sadness , period (music) , appeal , appeal to emotion , advertising , psychology , pandemic , sentiment analysis , covid-19 , social psychology , political science , business , medicine , anger , computer science , art , aesthetics , artificial intelligence , disease , pathology , infectious disease (medical specialty) , law