Open AccessA REVIEW OF COVID-19 PANDEMIC AND PUBLIC SERVICE ADS
Author(s) -
Özge Uluğ Yurttaş
Publication year - 2021
Publication title -
turkish online journal of design, art and communication
Language(s) - English
Resource type - Journals
ISSN - 2146-5193
DOI - 10.7456/11101100/012
Subject(s) - pandemic , public health , public service , public relations , context (archaeology) , christian ministry , political science , covid-19 , service (business) , disease , business , medicine , infectious disease (medical specialty) , marketing , geography , nursing , law , archaeology , pathology
Coronavirus disease Covid-19, started affecting the world as of December 2019, and Turkey as of 2020. The disease became a global crisis threatening the whole world in the context of public health. All the countries made attempts on protecting the society and on informing the public in the right direction in the process of fighting against the disease. Public service advertising aiming to change the behavior of people and to attract attention on public issues gained specific importance among these attempts. Providing successful examples in many aspects such as combating social and public problems, raising awareness, and informing, public service advertisements managed to create an agenda at a level that cannot be ignored with the themes covered during the Covid-19 pandemic. In this context, the main subject of this study consists of public service advertisements with Covid-19 content. In the study, it was aimed to analyze the effectiveness of the public service advertisements published by the Ministry of Health of Turkey after detecting the first official case in our country in March 2020. Using the phenomenology method; the study group of the research consists of 8 male and 8 female volunteers between the ages of 25-65, and of undergraduate and postgraduate education level.