Open AccessCONSIDERING EFFECT OF QUALITY OF COMMUNICATION AND CUSTOMER COMMITMENT ON WORD-OF-MOUTH ADVERTISEMENT OF CUSTOMERS OF MELLI BANK IN RASHT CITY
Author(s) -
Kamran Zargari,
Morteza Hazraty
Publication year - 2016
Publication title -
turkish online journal of design, art and communication
Language(s) - English
Resource type - Journals
ISSN - 2146-5193
DOI - 10.7456/1060jse/037
Subject(s) - word of mouth , business , advertising , quality (philosophy) , marketing , epistemology , philosophy