PELİKÜLDEN DİJİTALE SİNEMADA SEYİR KÜLTÜRÜ VE SEYİRCİNİN DEĞİŞEN KONUMU

In parallel with technological advances, the rapidly changing nature of the motion picture where each new mode of production brings with it a new kind of viewership. Each new kind of viewership leads to the re-definition of the cinema audience. Before digital technology was developed and took over, the relationship between the audience and film was passive; with the passage to digital technology, however, this situation changed, and the audience took on a more active role, becoming “subject”. In the development of digital technology, television, video, 3-D cinema and “interactive cinema” the position of the audience gradually shifted, thus the need for new definitions. Audiences today are no longer “just anyone in the crowd” – which was the case during the film era. Now, they hold a much more active role; they have become an “interactive cinema audience”. However, it is important to reflect on the changed viewership and see how an active audience positiong hasd influence the experience of watching a film. The aim of this study is to look at the changing production structure of cinema and see how digitalization has influenced viewership