Open AccessThe Influence of Beauty Vlog on Perceived Source Credibility and Purchase Intention
Author(s) -
Laras Sekarasih,
Yaumul Rahmi,
Bertina Sjabadhyni
Publication year - 2017
Publication title -
makara human behavior studies in asia
Language(s) - English
Resource type - Journals
eISSN - 2406-9183
pISSN - 2355-794X
DOI - 10.7454/mssh.v21i1.722
Subject(s) - credibility , beauty , source credibility , business , advertising , art , aesthetics , political science , law
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