PIIL PESENGGIRI: MODAL BUDAYA DAN STRATEGI IDENTITAS ULUN LAMPUNG

Etnifikasi or marginalize the local ethnic as result of migration process in Lampung has caused ulun Lampung’s tobecame a minority amidst of the cultural heterogeneity immigrants. In response to this marginalization, they re-inventedtradition in order to strengthen their collective consciousness through the meaning of piil pesenggiri (self esteem) that'sreproduced and articulated as a representation of identity. The study aims to explain how the meaning piil pesenggirihas been reproduced in the repositioning of ulun lampung's cultural identity, related to how ulun lampung interpret piilpesenggiri as a cultural capital and strategy cultural. The data were obtained through in-depth interviews from a numberof informants to obtain a comprehensive description of piil pesenggiri based on their experiences in the social world.The results showed that the reconstruction of Lampung ulun identity is inseparable from the development of thepolitical and cultural dynamics in space and time. The production and reproduction of piil pesenggiri as an invention isprocessed to serve a cultural capital and identity strategy on the social structure vis-a-vis migrants can be viewed as areteritorialization of identity. Changing the negative stigma that has piil pesenggiri used as cultural "shields" manifestedin the various actions is the construction of ulun lampung with a new image through field of education, culturalsymbols, or political field, and a process for gaining recognition in terms of their existence identity in the socialstructure. The reproduction of piil pesenggiri in social structure Lampung society shows that piil is not a static entitybut an ever-changing one and it is inseparable from the ulun Lampung’s habitus