Open AccessSTRATEGY IMPLEMENTATION OF NATIONAL HEALTH INSURANCE USING BALANCED SCORECARD METHOD: A CASE STUDY IN AN – NISA HOSPITAL IN TANGERANG
Author(s) -
Luh Putu Sinthya Ulandari,
Yaslis Ilyas,
Putu Ayu Indrayathi
Publication year - 2021
Publication title -
jurnal ekonomi kesehatan indonesia/jurnal ekonomi kesehatan indonesia
Language(s) - English
Resource type - Journals
eISSN - 2598-3849
pISSN - 2527-8878
DOI - 10.7454/eki.v5i2.4265
Subject(s) - balanced scorecard , business , formulary , operations management , service (business) , quality (philosophy) , audit , work (physics) , thematic analysis , hospital accreditation , health administration , service quality , marketing , actuarial science , qualitative research , health care , nursing , medicine , accounting , economics , public health , mechanical engineering , social science , philosophy , epistemology , sociology , engineering , economic growth
One of the private hospital successful implementation the National Health Insurance with cost efficiency without neglecting the quality of service is An-Nisa Hospital. This study aimed to finding out the strategy of An-Nisa Hospital in the implementation of the National Health Insurance with Balanced Scorecard. The research was conducted in May 2018 using qualitative approach. Data was collected through in-depth interview to 7 informants from hospital and 2 informants from BPJS Kesehatan. The subjects were selected purposively and the data was analyzed using thematic analysis. The results show that there are several strategies that have been developed and implemented, including: adding types of services, increasing the capacity of inpatients and polyclinics, increasing doctor practice slots, completing medical equipment, applying the principle of low cost and increasing working capital, choosing JKN patients as target market, develop 5 values propotition, complaint management, develop standard operating procedures, develop drug formulary and clinical pathways, carry out operational and audit controls, build business models, form casemix teams and claim management, develop training, giving reward and good salaries, build a competitive work environments, and pay attention to employee career paths. Through this strategy, An-Nisa Hospital is able to implement the JKN Program well and still record a surplus without sacrificing service quality