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INTRODUCTION TO MARKETING METRICS AND CHARACRERISTICS OF SELECTED ONLINE MARKETING METRICS
Author(s) -
Vladimír Hojdik
Publication year - 2017
Language(s) - English
Resource type - Conference proceedings
DOI - 10.7441/dokbat.2017.15
Subject(s) - computer science , marketing , online advertising , business , the internet , world wide web

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