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FUNCTION OF INTEGRATED MARKETING COMMUNICATION AND ITS IMPACT ON CONSUMER BEHAVIOUR
Author(s) -
Veronika Braciníková
Publication year - 2016
Language(s) - English
Resource type - Conference proceedings
DOI - 10.7441/dokbat.2016.07
Subject(s) - function (biology) , business , computer science , marketing , consumer behaviour , biology , evolutionary biology

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