Open Access“El traje nuevo del empresario”: el uso de la etnografía en la investigación de mercados
Author(s) -
David García González,
Cesar Augusto González Vélez
Publication year - 2020
Publication title -
antipoda/antípoda
Language(s) - Spanish
Resource type - Journals
SCImago Journal Rank - 0.159
H-Index - 6
eISSN - 1900-5407
pISSN - 2011-4273
DOI - 10.7440/antipoda38.2020.03
Subject(s) - ethnography , sociology , legitimacy , context (archaeology) , originality , consumption (sociology) , portfolio , field (mathematics) , service (business) , field research , social science , anthropology , qualitative research , political science , geography , business , marketing , politics , mathematics , archaeology , finance , pure mathematics , law