Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione | Zendy

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Innovare l’offerta estendendo il retail brand: il ruolo della fedeltà e della sensibilità a prezzo e promozione

Author(s) -

Elisa Martinelli,

Beatrice Luceri,

Sabrina Latusi

Publication year - 2013

Language(s) - Italian

DOI - 10.7433/srecp.2013.26

Subject(s) - medicine , political science

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