Open AccessCountry image dimensions and retail brand equity. A multi-cue analysis
Author(s) -
Elisa Martinelli,
Francesca De Canio
Publication year - 2021
Publication title -
sinergie italian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2785-549X
pISSN - 0393-5108
DOI - 10.7433/s115.2021.02
Subject(s) - brand equity , business , brand image , image (mathematics) , advertising , marketing , equity (law) , computer vision , computer science , political science , law
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