Open AccessA framework for analysing convergenceReceived between online brand identity and online brand image
Author(s) -
Monica Fait,
Paola Scorrano,
Amedeo Maizza,
Alkis Thrassou
Publication year - 2018
Publication title -
sinergie italian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2785-549X
pISSN - 0393-5108
DOI - 10.7433/s104.2017.09
Subject(s) - brand image , business , identity (music) , brand identity , advertising , image (mathematics) , brand management , brand equity , marketing , psychology , computer science , aesthetics , computer vision , art
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