Open AccessDoes social couponing stimulate positive eWOM and online referrals?
Author(s) -
Fabio Cassia,
FRANCESCA MAGNO,
Marta Maria Ugolini
Publication year - 2018
Publication title -
sinergie italian journal of management
Language(s) - English
Resource type - Journals
eISSN - 2785-549X
pISSN - 0393-5108
DOI - 10.7433/s100.2016.07
Subject(s) - social media , psychology , business , advertising , marketing , computer science , world wide web
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