Open AccessMonetizing Athlete Brand Image: An Investigation of Athlete Managers’ Perspectives
Author(s) -
Olzhas Taniyev,
K.C. Mayer,
Brian A. Gordon
Publication year - 2022
Language(s) - English
DOI - 10.7290/jasm148967
Subject(s) - leverage (statistics) , sports marketing , appeal , promotion (chess) , athletes , advertising , business , persona , marketing , brand image , quality (philosophy) , psychology , attractiveness , public relations , political science , relationship marketing , marketing management , engineering , computer science , medicine , mechanical engineering , philosophy , epistemology , machine learning , politics , law , psychoanalysis , physical therapy