Open AccessMonetizing Athlete Brand Image: An Investigation of Athlete Managers’ Perspectives
Author(s) -
Olzhas Taniyev,
Kurt C. Mayer,
Brian A. Gordon
Publication year - 2022
Publication title -
journal of applied sport management
Language(s) - English
Resource type - Journals
eISSN - 2327-0187
pISSN - 2327-0179
DOI - 10.7290/jasm148967
Subject(s) - leverage (statistics) , sports marketing , appeal , promotion (chess) , athletes , advertising , business , persona , marketing , brand image , quality (philosophy) , psychology , attractiveness , public relations , political science , relationship marketing , marketing management , engineering , computer science , medicine , mechanical engineering , philosophy , epistemology , machine learning , politics , law , psychoanalysis , physical therapy
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