Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being | Zendy

Hailey A. Harris | Zendy; Natasha T. Brison | Zendy; Marlene A. Dixon | Zendy

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Hidden Consequences: Examining the Impact of NIL on Athlete Well-Being

Author(s) -

Hailey A. Harris,

Natasha T. Brison,

Marlene A. Dixon

Publication year - 2021

Publication title -

journal of applied sport management

Language(s) - English

Resource type - Journals

eISSN - 2327-0187

pISSN - 2327-0179

DOI - 10.7290/jasm13r7xo

Subject(s) - athletes , psychology , identity (music) , social psychology , investment (military) , political science , public relations , medicine , law , physical therapy , aesthetics , philosophy , politics

With the NCAA's NIL policy changes, many athletes will likely need to solve the issue of brand management, with many of them assuming the role themselves. Taking on this role will likely lead to even more investment in their athlete identity (i.e., role engulfment), which has negative consequences for the athlete (Hatteberg, 2020). Guided by the literature on role engulfment, this article investigates the hidden effects NIL may have on collegiate athletes and their well-being, along with various branding and legal implications.

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