Open Access“Shockvertising” as a Method to Advertise Content in Video on Demand Streaming Services
Author(s) -
María Dolores Brito-Rhor,
Franklin Velasco,
Camila López
Publication year - 2021
Publication title -
adresearch esic international journal of communication research
Language(s) - English
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-025-01
Subject(s) - video on demand , advertising , video streaming , content (measure theory) , computer science , business , multimedia , computer network , mathematics , mathematical analysis
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom