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La evolución de los insights desde la escucha social a la lectura por imagen: El caso L’Oreal
Author(s) -
Estefanía Yagüez Lorenzo,
Alberto Rodríguez Romo
Publication year - 2020
Publication title -
adresearch esic international journal of communication research
Language(s) - English
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-023-01
Subject(s) - beauty , influencer marketing , categorization , active listening , coding (social sciences) , computer science , filter (signal processing) , artificial intelligence , sociology , business , marketing , art , computer vision , communication , relationship marketing , marketing management , social science , aesthetics

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