Open AccessEvolving Social Insights from E-Listening to E-Seeing: The L’Oréal Case
Author(s) -
Estefanía Yagüez Lorenzo,
Alberto Martín Rodríguez
Publication year - 2020
Publication title -
ad research
Language(s) - English
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-023-01
Subject(s) - influencer marketing , beauty , active listening , categorization , computer science , coding (social sciences) , upload , filter (signal processing) , representativeness heuristic , sample (material) , data science , artificial intelligence , marketing , world wide web , psychology , business , mathematics , computer vision , political science , social psychology , statistics , chemistry , communication , chromatography , relationship marketing , law , marketing management