Open AccessUso de las comunidades de marca online para la comunicación con públicos del sector de automoción
Author(s) -
Rafael Anaya Sánchez,
Rocío Aguilar Illescas,
Sebastián Molinillo Jiménez
Publication year - 2014
Publication title -
adresearch esic international journal of communication research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-010-06
Subject(s) - interactivity , automotive industry , product (mathematics) , business , brand loyalty , loyalty , order (exchange) , identification (biology) , marketing , business administration , advertising , engineering , computer science , multimedia , mathematics , botany , geometry , finance , biology , aerospace engineering
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