Open AccessUso de las comunidades de marca online para la comunicación con públicos del sector de automoción
Author(s) -
Rocío Chamizo Sánchez,
Rocío Aguilar Illescas,
Sebastián Molinillo Jiménez
Publication year - 2014
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-010-06
Subject(s) - interactivity , automotive industry , business , product (mathematics) , brand loyalty , loyalty , order (exchange) , identification (biology) , business administration , marketing , advertising , engineering , computer science , multimedia , mathematics , botany , geometry , finance , biology , aerospace engineering