Open AccessLa gestión estratégica de la marca en los eventos empresariales 2.0
Author(s) -
Concepción Campillo Alhama,
Irene Ramos Soler,
Araceli Castelló-Martínez
Publication year - 2014
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-010-03
Subject(s) - event (particle physics) , context (archaeology) , business , social media , marketing communication , strategic management , corporate identity , marketing , public relations , corporate communication , corporate social responsibility , social identity theory , social group , political science , sociology , geography , social science , physics , archaeology , quantum mechanics , law