Open Access18 años de Employer Branding hacia una definición más precisa
Author(s) -
Susana Fernández-Lores,
María Avello,
Diana Gavilán,
Francis Blasco
Publication year - 2014
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-010-02
Subject(s) - conceptualization , phenomenon , employer branding , corporate branding , work (physics) , section (typography) , sociology , brand management , political science , public relations , business , marketing , engineering , computer science , advertising , epistemology , philosophy , mechanical engineering , product management , artificial intelligence , new product development