Open AccessLa Identidad Corporativa de los grupos multimedia privados españoles a través de sus webs: entre el Marketing 2.0 y 3.0
Author(s) -
Marta Rico Jerez
Publication year - 2013
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-008-02
Subject(s) - corporate identity , marketing communication , identity (music) , marketing , point (geometry) , brand identity , position (finance) , business , business administration , sociology , advertising , art , mathematics , geometry , finance , aesthetics