Open AccessEl Word of Mouth: construcción de un modelo del proceso a partir de la revisión de la literatura
Author(s) -
Joanne Maguire Robinson,
Carmen Valor Martínez
Publication year - 2013
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-008-01
Subject(s) - communication source , credibility , word of mouth , key (lock) , psychology , advertising , computer science , philosophy , epistemology , business , telecommunications , computer security