Open AccessInvestigación sobre la eficacia de la publicidad en videojuegos: estado de la cuestión
Author(s) -
José Martí Parreño,
Joaquín Aldás Manzano,
Rafael Currás Pérez
Publication year - 2013
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-007-02
Subject(s) - scarcity , principal (computer security) , exploratory research , advertising , product (mathematics) , advertising research , work (physics) , sociology , marketing , business , computer science , engineering , social science , economics , mechanical engineering , geometry , mathematics , microeconomics , operating system