Open AccessPosicionamiento del valor de marca de firmas de moda
Author(s) -
Estela Núñez Barriopedro,
Pedro Cuesta Valiño,
Pablo Gutiérrez Rodríguez
Publication year - 2013
Publication title -
ad research
Language(s) - Spanish
Resource type - Journals
eISSN - 2340-3144
pISSN - 1889-7304
DOI - 10.7263/adresic-007-01
Subject(s) - competitor analysis , business , competitive advantage , value (mathematics) , key (lock) , brand management , marketing , business administration , industrial organization , advertising , computer science , computer security , machine learning