Postmodernism: between the subject and absolutely external

The subject of this research is the contours of philosophical reasoning on the authenticity of human existence from the perspective of postmodernism. Comparison is conducted on interpretations of subjectivity in different philosophical discourses. The article examines the postmodern stage as an inversion of values and traditions of modernism and postmodernism in the context of new realities of the digital virtualized society. The author reviews the postmodern inter-worldliness of a subject and externalized selfness of a human, who on the one hand seeks self-identification, and om the other – avoids it, falling under the sway of symbolic identity, determined by the social institutions, norms and standards. Research methodology is based on the historical-philosophical approach, phenomenology of social, existential analytics and object-oriented ontology. A conclusion is made that the situation of s postmodern human is reflected in transition from the idea of diluting metanarrative to ethical universalism, from the regression of the philosophy of identity to object-oriented ontology, from skepticism to sincerity, from ironic sensibility of postmodernism to aesthetic experiencing of the tragic, from the power of text to metaphoric access to reality.