Open AccessHealth Fitness – Truth or Marketing // Zdravstveni fitnes – istina ili marketing
Author(s) -
Dušan Perić
Publication year - 2018
Publication title -
sportske nauke i zdravlje
Language(s) - English
Resource type - Journals
eISSN - 2232-822X
pISSN - 2232-8211
DOI - 10.7251/ssh1801052p
Subject(s) - happiness , action (physics) , interpretation (philosophy) , profit (economics) , physical fitness , health benefits , marketing , health promotion , psychology , medicine , social psychology , economics , business , computer science , physical therapy , microeconomics , public health , nursing , physics , quantum mechanics , programming language , traditional medicine
Numerous scientific studies have shown that physical activity has a positive effect on the health of modern people. Exercise for health is one of the main contents on which the promotion of fitness is based. The fitness industry rapidly develops and creates more and more money. The term health fitness is often misused because of the increased profit. In practice, there are more and more programs that have the prefix health, but they are essentially classic marketing. The aim of this paper is to point out to the incorrect and uncritical interpretation of health fitness. There are three examples that illustrate the ability to manipulate people who do not understand what health fitness is. Lumbal syndrome (back pain), osteoporosis and action of so-called hormones of happiness were analyzed.