Open AccessTHE ROLEOF NEW MEDIA IN THE HUMAN RESOURCES RECRUITMENT AND SELECTION PROCESS
Author(s) -
Branislav Sančanin,
Sofija Sančanin
Publication year - 2019
Publication title -
međunarodna naučna konferencija mediji i ekonomija
Language(s) - English
Resource type - Journals
eISSN - 2744-1822
pISSN - 2566-4697
DOI - 10.7251/blczb0219095s
Subject(s) - credibility , cornerstone , interactivity , personalization , digital media , globalization , process (computing) , computer science , advertising , selection (genetic algorithm) , business , multimedia , world wide web , political science , art , artificial intelligence , law , visual arts , operating system
Personalization and interactivity are the cornerstone of the digital revolution which, within the framework of globalization and the hypermobility of human capital, has become increasingly less focused on spatial and temporal boundaries. In such an environment, organizations that advertise job openings do so intentionally according to a segmented auditorium, on the basis of numerous digital information on potentially interested individuals. Two-way communication during advertising and a wide range of multimedia content represent a significant comparative advantage in attracting candidates who meet the requirements in terms of knowledge, skills and abilities. At the same time, non-linear forms of communication and sharing advertising ontent enables interested individuals to reach a large number of advertising content based on their interests and competences. The emergence of untrue, incomplete and non-transparent ads threatens to undermine the credibility of advertising content in new media and lead to the erosion of trust.