Open AccessPREREQUISITES FOR ACCOUNTING SUPPORT IN APPLYING DIFFERENTIATION STRATEGY
Author(s) -
Predrag Gajić
Publication year - 2021
Publication title -
acta economica
Language(s) - English
Resource type - Journals
eISSN - 2232-738X
pISSN - 1512-858X
DOI - 10.7251/ace2134113g
Subject(s) - accounting information system , accounting , key (lock) , business , position (finance) , promotion (chess) , management accounting , port (circuit theory) , process management , computer science , finance , engineering , computer security , politics , electrical engineering , political science , law
The paper is based on the thesis that the company com- petitiveness should be built on the basis of accounting support to strategic choices. Competitiveness at the sin- gle company level is, for the most part, a consequence of management activities. More recently, modern man- agement concepts are available to them, which also re- quire adequate information support. Hence, the content of the defined topic was intended to present the possi- bilities of accounting information support in achieving and measuring competitiveness, as identified based on customer attitudes about the key factors for company’s market success. Achieving such an aim would contrib- ute to identifying the criteria of accounting information system success in achieving desired market position, but also in promotion, to a great extent neglected pos- sibilities of this part of information system, in domes- tic companies. Required adequacy of information sup- port is presented in the form of accounting instruments which can help in setting and implementing differentia- tion strategy.