Open AccessA Study on Marketing Strategies based on SNS Usage Characteristics by Performing Genre
Author(s) -
Eunja Koo,
Jae-Hee Im,
Choon-Keun Kim
Publication year - 2017
Publication title -
the journal of the institute of internet, broadcasting and communication
Language(s) - English
Resource type - Journals
eISSN - 2289-0246
pISSN - 2289-0238
DOI - 10.7236/jiibc.2017.17.1.281
Subject(s) - duration (music) , psychology , marital status , popularity , marketing , advertising , social psychology , business , sociology , art , population , demography , literature