Open AccessEffect of SPA Brand Consumers' Emotional Consumption Value Orientation and Assessment of Marketing Mix Attributes on brand loyalty
Author(s) -
Heekyoung Nam,
Heejung Son,
Yuri Lee
Publication year - 2015
Publication title -
the korean society of costume
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2015.65.4.045
Subject(s) - brand loyalty , business , marketing , advertising , consumption (sociology) , brand management , value (mathematics) , brand awareness , brand equity , brand extension , loyalty , mathematics , art , statistics , aesthetics
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