Open AccessA Study on the Effects that Personal Characteristics of Market Maven and Time Orientation have on Mobile Shopping - With a Focus on Mobile Shopping -
Author(s) -
miwoo nam
Publication year - 2014
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2014.64.5.030
Subject(s) - purchasing , advertising , popularity , mobile phone , business , usability , affect (linguistics) , entertainment , marketing , focus (optics) , internet privacy , psychology , computer science , social psychology , telecommunications , art , communication , human–computer interaction , visual arts , physics , optics