Open AccessThe Effects of Sports Brand Advertising Model, Brand Recognition, and Consumer Subjectivity on Consumers' Preference
Author(s) -
Jae-Eun Baik,
Sun-Jin Hwang,
Ho-Kyung Chun
Publication year - 2014
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2014.64.1.018
Subject(s) - advertising , subjectivity , preference , brand preference , business , brand awareness , marketing , economics , microeconomics , philosophy , epistemology