Open AccessQuantitative Research for Investigating Internal Structure and the Influence on Brand Attachment, Commitment, Loyalty of Fashion Brand Authenticity
Author(s) -
Sangwoo Seo,
Yuri Lee
Publication year - 2013
Publication title -
the korean society of costume
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2013.63.7.148
Subject(s) - brand loyalty , advertising , originality , brand awareness , brand management , brand extension , brand equity , popularity , business , corporate branding , psychology , internal consistency , loyalty , marketing , social psychology , creativity , patient satisfaction
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