Open AccessA Study on the Brand Image that Appeared in the National Young Casual Brand Advertisement
Author(s) -
Haekyung Kwon,
Munyoung Kim
Publication year - 2013
Publication title -
the korean society of costume
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2013.63.4.143
Subject(s) - casual , advertising , brand image , brand management , business , psychology , art , political science , law
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