Open AccessA Study on the Brand Image that Appeared in the National Young Casual Brand Advertisement
Author(s) -
Haekyung Kwon,
Munyoung Kim
Publication year - 2013
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2013.63.4.143
Subject(s) - casual , advertising , brand image , brand management , business , psychology , art , political science , law