Open AccessA Study on Brand Loyalty and Repurchase Intention of SPA Clothing Brand Related to Lifestyles of Female College Students
Author(s) -
Jisu Shin,
Myoung-Hee Lee
Publication year - 2012
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2012.62.5.031
Subject(s) - clothing , loyalty , brand loyalty , advertising , psychology , marketing , business , political science , law