Open AccessQualitative Research for Investigating the Attributes and Internal Structure of Fashion Brand Authenticity
Author(s) -
Sangwoo Seo
Publication year - 2012
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2012.62.4.181
Subject(s) - originality , popularity , advertising , consistency (knowledge bases) , brand equity , value (mathematics) , marketing , psychology , qualitative research , business , sociology , mathematics , social psychology , social science , statistics , geometry