Open AccessA Study on the Impact of Cosmetics Blog Information Characteristics on credibility in the Process of Word of Mouth Acceptance and Word of Mouth Effect
Author(s) -
Jeong-Mi Park,
Sun-Jin Hwang
Publication year - 2012
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2012.62.2.013
Subject(s) - credibility , word of mouth , cosmetics , advertising , structural equation modeling , psychology , word association , cronbach's alpha , computer science , marketing , business , political science , medicine , psychoanalysis , service (business) , pathology , machine learning , law