Open AccessThe Effects of Conspicuous Consumption, Sales Promotions and Images of the Country of Manufacture on Chinese Women Consumers' Purchasing Attitudes to Fashion Luxury Brands
Author(s) -
Yin Shu,
Sun-Jin Hwang,
Yoo-Sun Byun
Publication year - 2012
Publication title -
boksik/bogsig
Language(s) - English
Resource type - Journals
eISSN - 2287-7827
pISSN - 1229-6880
DOI - 10.7233/jksc.2012.62.1.049
Subject(s) - purchasing , conspicuous consumption , consumption (sociology) , advertising , business , luxury goods , marketing , china , commerce , emerging markets , sociology , social science , political science , law , finance