Open AccessA Validity Study on Brand Identity-based Strategy Model for Culture Content's One Source Multi Use : A Case Study on >Harry Potter<
Author(s) -
Young Jae Kim
Publication year - 2013
Publication title -
international journal of korean medicine
Language(s) - English
Resource type - Journals
ISSN - 1738-009X
DOI - 10.7230/koscas.2013.32.289
Subject(s) - brand identity , harry potter , content (measure theory) , identity (music) , content validity , psychology , advertising , art , mathematics , aesthetics , literature , developmental psychology , business , psychometrics , mathematical analysis