Open AccessIndustry Innovation and Brand-Mode Shift
Author(s) -
Kazuhiko Mori
Publication year - 2019
Publication title -
quarterly journal of marketing
Language(s) - English
Resource type - Journals
eISSN - 2188-1669
pISSN - 0389-7265
DOI - 10.7222/marketing.2019.022
Subject(s) - business , mode (computer interface) , advertising , computer science , human–computer interaction
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