Open AccessStrategies for family business professionalization in the gastronomic field
Author(s) -
Madelon Xavier Kuss,
Luís André Wernecke Fumagalli
Publication year - 2016
Publication title -
rebrae. revista brasileira de estratégia
Language(s) - English
Resource type - Journals
eISSN - 2175-3350
pISSN - 1983-8484
DOI - 10.7213/rebrae.09.001.ao06
Subject(s) - sine qua non , professionalization , multinational corporation , family business , field (mathematics) , exploratory research , process (computing) , business , qualitative research , rigour , marketing , field research , public relations , process management , management , knowledge management , sociology , political science , economics , computer science , social science , finance , mathematics , pure mathematics , law , operating system , geometry
In a market highly competitive and fast-moving, professionalization has become a sine qua non for the survival of the business. To stand out among thousands of businesses, family firms need to implement processes and add tools that have been applied for a long time in large and multinational corporations. The central idea of this study is to expose the reality of a family company, its strengths and challenges to maintain a healthy relationship between the members and the business, as well as the acceptance of implementation strategies in the succession process. Although sometimes the circumstances may seem difficult, there is always time to change. As regards the methodology, the research was exploratory and the procedure adopted was the case study conducting a qualitative research.