Open AccessSnobbish Bandwagoners: Ambiguity of Luxury Goods’ Perception
Author(s) -
Beata Stępień
Publication year - 2018
Publication title -
journal of management and business administration central europe
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.197
H-Index - 5
eISSN - 2450-8829
pISSN - 2450-7814
DOI - 10.7206/jmba.ce.2450-7814.220
Subject(s) - bandwagon effect , ambiguity , perception , subject (documents) , fast moving consumer goods , perspective (graphical) , advertising , luxury goods , sociology , positive economics , marketing , business , economics , psychology , social psychology , art , computer science , library science , visual arts , neuroscience , programming language