Les dues cultures. Científics i periodistes, una relació encara vigent

The relationship between scientists and journalists is much better than its image would suggest. Scientists not only believe that public communication is a duty, but also that media visibility is beneficial. Scientific culture differs from that of journalism, which causes partially discrepant expectations; but in most cases these do not preclude satisfying interactions between journalists and scientists. The traditional relationship between science and journalism is challenged by the rise of new online media. These provide opportunities for scientists and scientific organizations to communicate directly with the public via websites, blogs and social networks. Science journalism may be entering a critical period but it is unlikely that it will fall into decline or be replaced by these new science communications medi