Open AccessSpecialization in Entry-Level Products: A Strategy for Industrial Development in Africa
Author(s) -
Diadié Diaw,
Albert Lessoua,
Louis César Ndione
Publication year - 2020
Publication title -
management international
Language(s) - English
Resource type - Journals
eISSN - 1918-9222
pISSN - 1206-1697
DOI - 10.7202/1072640ar
Subject(s) - industrialisation , product (mathematics) , business , industrial organization , economic geography , economics , market economy , geometry , mathematics
This article analyzes the potential of industrial development in Africa. Starting with the observation that the domestic demand in Africa is mainly oriented towards entry-level products, we explore the advantages of an industrialization strategy aimed at manufacturing these products. After identifying the determinants of specialization in entry-level products, we find that these product lines can play a fundamental role in the industrialization of Africa. It should also be noted that studies on entry-level products in Africa are quite rare; this study therefore opens up avenues for future research.