Open Access¿Es el lugar de compra determinante en las preferencias de los compradores de aceite de oliva?
Author(s) -
Héctor Corbeto-Fabón,
Zein Kallas,
José M. Gil
Publication year - 2018
Publication title -
economía agraría y recursos naturales/economía agraria y recursos naturales
Language(s) - English
Resource type - Journals
eISSN - 2174-7350
pISSN - 1578-0732
DOI - 10.7201/earn.2018.01.07
Subject(s) - olive oil , business , sample (material) , agricultural science , food science , environmental science , chemistry , chromatography
This paper aims at analyzing consumers’ preferences towards olive oil attributes taking into account the retail chain where they buy food. The methodological approach is based on the design of a choice experiment using home scan data from a sample of Catalonian households. Four attributes are selected: price, brand, type of olive oil and packaging size. Two retailers are considered with different business strategies: Mercadona and Carrefour. Results show that the preferences for olive oil attributes are different depending of the retail outlet a household uses to buy.