Open AccessExplanatory factors of willingness to pay for cultural attributes in Castilla wal
Author(s) -
Nexeai Luna Méndez,
José Luis Jaramillo Villanueva,
Javier Ramírez Juárez
Publication year - 2016
Publication title -
economía agraría y recursos naturales/economía agraria y recursos naturales
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.304
H-Index - 9
eISSN - 2174-7350
pISSN - 1578-0732
DOI - 10.7201/earn.2016.01.03
Subject(s) - willingness to pay , probit model , product (mathematics) , economics , econometric model , price premium , geography , econometrics , mathematics , microeconomics , geometry
The aim of the study was to determine the explanatory factors of the willingness to pay (WTP) a price premium for consuming local Castilla walnut versus the imported one in the region of “Sierra Nevada”, state of Puebla. Data were gathered from 216 questionnaires administered to consumers in three cities: Puebla capital, San Pedro Cholula and Atlixco. To explain the WTP, an econometric probit model with multiple intervals was estimated. A WTP a premium of 10 % for the attribute “local” was found. The explanatory variables were the price paid (PRECIO), safety of the product (INOCUIDAD) and gastronomic identity (IDENTIDAD).