Open AccessLa importancia de las denominaciones de origen protegidas como indicadores de calidad para el comportamiento del consumidor. El caso del aceite de oliva del Bajo Aragón
Author(s) -
Joel Espejel,
Carmina Fandos,
Carlos Flavián
Publication year - 2011
Publication title -
economía agraría y recursos naturales/economía agraria y recursos naturales
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.304
H-Index - 9
eISSN - 2174-7350
pISSN - 1578-0732
DOI - 10.7201/earn.2007.14.01
Subject(s) - olive oil , humanities , loyalty , product (mathematics) , business , psychology , welfare economics , political science , marketing , food science , art , economics , mathematics , chemistry , geometry
In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers’ buying intention. The results show the importance that the consumers allowance towards the links as the origin, territory, raw materials, know how, and the strict controls by the PDO Regulatory Council. All these aspects, concern in the determination of the perceived quality of the above mentioned PDO food products. In fact, these findings suppose a major feelings satisfaction and loyalty as well as of a major predisposition to continue buying the olive oil from Bajo Aragon (Spain).